Introduction
This course is designed introduce students to the concepts and techniques used by managers in both day-to-day operations and long-range planning. The study necessarily involves an examination of the factors, both internal and external to the firm that affects its operation. An understanding of the external environment of the firm allows management to identify any trends, which will have an impact on the firm’s markets or products. Although managers lack control over the external changes, they can adapt their firms to ensure continued success in a changing environment.
Goals
This programme is designed to provide high quality education in theoretical and practical knowledge and skills in various aspects of Business Administration.
Objectives
On successful completion of this programme, students should be able to:
- Demonstrate a broad knowledge of the principles and practices of management; organizational behavior, Business communication; Business information systems; Accounting; Economics; Marketing; Business law; and Quantitative methods.
- Integrate these aspects of management studies in decision making within an organization;
- Analyze and interpret management information;
- Make decisions based on the information available;
- Communicate information effectively