Creating new ventures through entrepreneurial orientation: Middle line managers perspectives

Dr.FRIDAY OGBU EDEH (PhD), Assistant Lecturer in Department of Business Administration, Alex Ekwueme Federal University, Ebonyi State, Nigeria
Dr.GEORGINA EDEOGA (PhD), Lecturer in Industrial Relations & Personnel Management, Michael Okpara University of Agriculture, Abia State, Nigeria
Dr.IKECHUKWU DIALOKE (PhD), Associate Professor in Industrial Relations & Personnel Management, Michael Okpara University of Agriculture, Abia State, Nigeria
Abstract

In order to counter rivalry competition, Organisations strives to employ different strategies that will give them edge so as to take advantage of the market leadership. It is against this perception that organisations adopt entrepreneurial orientation as a tool for overcoming their competitors and also expand their operational base. The purpose of this study is to investigate the relationship between entrepreneurial orientation and venture creation by middle line managers in Nigeria. Cross-sectional research design was adopted. Accessible population of this study covered forty small and medium enterprises operating in Enugu State, Nigeria while the sample frame includes one hundred and eighty middle line managers drawn from small and medium enterprises. Frequency distribution was used to analyses the demographic profiles of the participants. Pearson Product Moment Correlation Coefficient was used to analyses the research hypotheses formulated. This study found that entrepreneurial orientation has positive significant relationship with venture creation. The study concludes that entrepreneurial orientation determinants measured in terms of perceived opportunities (PO); risk taking (RT); innovativeness (INV) and proactiveness (PRA) engenders the creation of new ventures. The implication of this study is that owners of medium and small enterprises should encourage their managers to acquire the necessary entrepreneurial skills such as proactiveness (PRA); risk taking (RT); innovativeness (INV) and perceived opportunities that will equip them to create new businesses outside the existing ones so as to provide more employment opportunities for the citizens that are ready and willing to work.  

Keywords: Entrepreneurial Orientation, Innovativeness, Perceived Opportunity, Proactiveness Risk-Taking, Venture Creation.

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Notes on contributors
Prof. Anubhuti Dwivedi, Dean (Academics) – Asian Business School, Noida, India
An academician with 18 years of experience in post graduate teaching and research in the area of Economics and Business Environment, Prf Anubhuti is a Doctorate in Economics and a double Post Graduate in Economics and Management. Her national and international publications include 6 books, 16 research papers and 2 cases. She has successfully completed an internationally funded research project funded for USD 7500 by New York University Stern School of Business and National Stock Exchange of India and presented papers in various conferences at reputed institutes. She has been in administrative positions where she developed the institutional framework and was at the core of various conferences, seminars, FDPs and MDPs while leading the team. She has recently been awarded with The Women of Excellence Award 2019 by Business View Magazine.

Dr. Maroof Ahmad Mir- Associate Professor – Asian Business School, Noida, India
Dr. Maroof Ahmad Mir is currently working as Associate Professor & Associate Dean- Academics in the area of Finance and Accounts. He has done his Ph.D. in the area of Finance from Aligarh Muslim University and has qualified UGC-NET in Management. He has completed his Master of Business Administration in Finance and Accounts from AMU, Aligarh. He has an overall experience of around 11 years and his areas of interest include Accounting, Investment Management and Financial Management. Dr. Maroof is the recipient of ‘Best Researcher Award’ at ABV – Indian Institute of Information Technology and Management, Gwalior in June 2013. He has taken courses on Econometric Modeling in Finance at IIT Kharagpur, IIM Calcutta, IIIT Gwalior, IMT Ghaziabad and National Institute of Securities Markets (NISM), SEBI. He has also attended various conferences and workshops at institutes of repute. He has presented his research work at various reputed organizations like IIM Ahmedabad, IIT Kanpur, IBS Hyderabad and such.
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Dwivedi, A. & Mir, M.A.  (2019). Mobile banking adoption in India: Decomposed TPB approach. Skyline Business Journal, 15(2), 1-12. https://doi.org/10.37383/SBJ14021901