A study of the impact of focused communication skills training on management graduates

C. G. PRAKASH, Assistant Professor, VESIM, Mumbai
KAVITA LAGHATE, Professor, JBIMS, Mumbai
ARUNA DESHPANDE, Associate Professor, ADMIFMS, Mumbai
Abstract
Unlike occupational or technical skills, employability skills   are generic in nature rather than job specific and cut across all industry types, business sizes, and job levels from the    entry-level worker to the senior-most position. Whether there is clear understanding of the types of communication skills that the industry needs?   Should the curriculum of communication skills   be focused on language alone or should it follow   an integrated approach?  Would an integration of communication and    adaptive skills help management graduate to   learn the functional aspects of English language better? Responsibility of developing these skills has been placed on higher education due to various     reasons. While big companies can afford to train the fresh entrants, the small and medium companies cannot do so.    New generation of professionals are less loyal as compared to their predecessors. As a result the companies are not keen to invest in their training. Thus the onus of skill development falls on educational institutions, bringing in focus their curriculum design and methods of assessment. The survey of management colleges found that the   existing course in English communication was examination oriented and contributed little towards   skills development. As a result most of the students lacked the skills   their potential employers were looking for insufficient course content, deficient or inappropriate teaching methods, and/or lack of opportunity for management students to practice   communication skills can be the reasons for the gap. For most students communication skills are learnt thru practice but they don’t get adequate opportunities.

Keywords: Written communication, Oral Communication, Listening, Reading, Soft skills, Employability

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Notes on contributors
C. G. PRAKASH, Assistant Professor, VESIM, Mumbai
KAVITA LAGHATE, Professor, JBIMS, Mumbai
ARUNA DESHPANDE, Associate Professor, ADMIFMS, Mumbai
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