Knowledge Update

Digital Content Creation; Making Money From Online Videos

blog post

Introduction

One of the values of content creation is the financial reward that comes with it. While the digital world is fast developing into a money-making platform through content provision particularly of short online videos, using mobile phones has been used by many internet users to make money. In Nigeria and the rest of the world, social media handles such as Instagram, YouTube, Facebook etc have become an avenue for celebrities focus on making money. The point is to generate at least one million followers on their page to get a lot of traffic. As a content provider, you can make much money by monetizing your page whenever you upload interesting contents.

Content creation, therefore, is the process of identifying a new topic you want to write about, deciding which form you want the content to take (formalizing your strategy (keyword or otherwise), and then actually producing it. Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the most advanced and popular content includes videos podcasts and infographics. For the purpose of the subject matter, this article is limited only to video content.

What is Content Creation in Social Media?

Content creation is the contribution or provision of information, such as; songs, drama play, comedy and short films to any media platform and most especially to digital media for an end-user/audience in relaxing contexts. Transforming your social media platform into money-making; is the process of generating income through the videos you share online. This is usually achieved through advertising, subscriptions, or direct transactions.

To have great contents that will generate cool money; you have to produce content that will be appealing to all classes of viewers on the internet. These kinds of content should at will, make viewers laugh and also make them share your contents. Hence, videos that showcase comedy and information about current events will attract more audience and viewership which can be monetized into your private accounts.

Video content monetization is getting paid for the videos or contents created. You get paid a sum of money for the number of people who watch, like or subscribe to your channel. The more people watch your content (or, the more subscribers you have), the more you can earn. When you monetize your videos online, you won’t get paid for the video creation process. Meaning, nobody is likely to pay you to go out with your camera and record. Instead, you’ll get paid for access to your videos; access to your audience and access to your platform. You can monetize your videos through the following channels.

Create a Private Channel on Youtube

The first process of monetizing video content is to create a private channel on youTube with an attractive name. You can look for someone to interview or that will talk about a current issue or shoot a short comedy video and upload it. After uploading it, try to share the link with your friends on your social media contact and even beg them to watch it through the links provided. Automatically a Google accent account will be created for you where you can see the traffic and money you make.

Create a Standalone Space.

This is your reserved spot on the internet where people can come to find your videos and access them. Ideally, this is going to be a video-on-demand optimized website where people can easily get to your content using any device. Having this space will allow you to:

a. Set your prices b. Keep creative control of your videos c. Stay flexible and adjust your strategy based on your audience’s needs. The standalone space will also allow you to create your video monetization site, upload your videos, set your prices and manage your marketing from one easy-to-use dashboard, tailor-made for video creators like yourself.

Create a Subscription Offer

The best method to get money on your videos is the SVOD model. That is, creating your Netflix-style platform to sell videos. This model works well because of its scalability. You can generate limitless income for the videos you’ve already created, and you don’t need to create something new to increase your income. You’re only just adding to your library and growing the value for the viewer.

Another benefit is this income is passive and monthly. You don’t need to be there at the point of sale, and when you do make a sale, you generate income over the long term. The more subscribers you have, the more this snowballs. But even with just a few people on board, you can generate a lot of income!

Finally, you’re in full control of your prices. You can keep them low and accessible if that’s where your confidence level is, or you can charge a high-ticket offer if you feel up to it. However, most subscriptions sit between $9.99 and $19.99 per month. All of this leaves you to do more of what you love – creating. Creating interesting content has made a lot of people rich and it is possible that if the above steps are follower carefully you too can make a huge profit from your video content.

REFERENCES 

  1. Amazon Advertising, (2018) "Growing Your Business and Increase Sales With Online Advertising Solutions that help you Find Attract and Engage Customer" Online Source, Retrieved 2020-11-27
  2. Weber Design, (2017) "What is a content creator and why do I need one?", Weber Design. Retrieved 2020-11-27
  3. James Johnson, (2019) "Video Monetization: How to Make Money without YouTube" https://www.uscreen.tv. Retrieved 2020-11-26
  4. Isaac Brown, (2018) "The Advantages of Individual Marketing", (On-line Source). Retrieved 2020-11-26
  5. Neil Patel, (2016) "8 Powerful Ways to Monetize a Blog That Generates Under 1,000 Visitors". (Online Source). Retrieved 2020-11-26

 

MR. ISAAC OLUWASEUN ODEBUNMI, is a Lecturer II in Skyline University Nigeria. He has MSc in Media and Communication Management from South America University, Delaware.

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