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SUN Students Tasked on Building Brand & Mastering Financial Literacy at Zenith Bank-Google Digital Training for Undergraduates

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Facilitators at a 3-day training workshop - Zenith Bank-Google Digital Training for Undergraduates have urged final year students of Skyline University Nigeria (SUN) to build a brand and master the art of financial literacy. The workshop which was recently held at the University’s campus would help to equip the students with relevant skills for the next stage of their career journey.

The Zenith Bank-Google Digital Training for Undergraduates initiative which ran from 20th April to 22nd April 2022 was a collaboration to provide undergraduates in Nigerian tertiary institutions with financial literacy, especially in the areas of digital marketing, career development, data, and emerging Information Technology (IT) solutions.

Notably, the workshop featured topics in Financial Literacy – Budgeting, Savings, SMEs, Grow my business and our school, retail products offering, Navigating the world of work – Create a Digital Marketing plan, Build a brand and apply for jobs – use data and insights to help your business grow, Job searching online – Build your brand and sell online and Stay productive online – Use marketing tools and social media to grow your business online.

The keynote speakers, Mr. Izuchukwu Nwanking, Head of Retail Banking – Lagos, Mr. Rasheed Adekunle Safiu the Zenith Digital Marketer, Mr. Ademola Ola, etc. all agreed that: 

financial literacy programs will help educators determine the needs of their students for new programs and enhance aspects of existing programs; Learning how to brand yourself is an important step in your career. It’s essential to find your niche, your unique voice, and an effective way to present yourself in the marketplace; There's no surefire formula for instant success but you can boost your business's growth with a solid staff to help you achieve your goals and focus on established revenue sources; Digital marketing strategy as a process will allow organizations to concentrate its limited resources on the greatest opportunities to increase sales and achieve sustainable competitive advantage.

In his remarks at the event, the Vice-Chancellor of Skyline University Nigeria, Prof. Ajith Kumar V.V welcomed the facilitators and urged the students to pay keen attention to the lessons of the training to enable them to prepare well for their career growth. He advised them not to underestimate themselves but, to take a chance to develop their skills to be great ambassadors of the University. “Whatever support you need, we are here for you”, the VC added.

The attributes that stand out according to all the participants present, were “the Zenith-Google package, Career incentives, resourcefulness, and communication”. On the last day of the event, the team of facilitators paid a courtesy call to the Vice-Chancellor in his office to appreciate his hospitality.

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