School of Post Graduate Studies (SPGS)
Ph.D. Mass Communication
Ph.D. in Mass Communication is premised on the belief that Mass Communication should be the tool for popular enlightenment and social transformation. This is to be achieved through high-quality advanced media instruction and the pursuit of high-quality media research, training and professional excellence. Consequently, the postgraduate programme in Mass Communication is to be the centre of quality media education, training and research that can produce a high caliber of media graduates who are well equipped to man the media industry, both in the print, the electronic media, as well as media adjuncts such as advertising and public relations.
The goals of Ph.D. in Mass communication are:
- To explore the essence of human experience by employing creative and interdisciplinary approaches in research pertaining to communication, media and journalism.
- To examine novel manifestations of digital media and explore communication methods driven by data analysis in a variety of academic fields.
- To articulate how communication studies can embrace connections between practice, innovation, entrepreneurship and research.
- To establish meaningful connections with evolving technology and media platforms to cultivate collective interactions and facilitate the exchange of ideas within both local and global communities.
- To foster an environment of research that prioritizes the cultivation of essential skills and competencies in navigating new media technologies, promoting collaboration not only within the university but also extending beyond its boundaries.
The objectives of Ph.D. degree programme in Mass Communication are to:
- Enable graduates to acquire advanced skills and competence in media research, theory and practice.
- Train skilled manpower for educational institutions and professional media organizations in both the public and private sectors, as well as international organizations.
- Enable graduates to acquire entrepreneurial skills in media and public relations to enable them to become self-employed.
- Train graduates to develop the ability for critical judgment through a broad knowledge of theoretical and practical issues in media work.
- Produce graduates who are equipped with relevant skills in the production of quality newspapers/magazines, advertising/public relations campaign materials and electronic media, video jingles and docudrama using modern technology, including ICT.
- Train graduates in special communication areas such as – Behaviour Change Communication for documents, political communication and multi-media journalism.