Faculty Members Details
Dr. Raghu Yadaganti
Assistant Professor
Dr. Raghu Yadaganti
Dr. Raghu Yadaganti is a professional with 18 years of expertise in teaching, research, and industry consulting in the areas of digital marketing, social media analytics, consumer behavior, and entrepreneurship, Dr. Raghu Yadaganti is an academician, researcher, and consultant. He has a Ph.D. in digital marketing and has written a research articles for both National and international publications.
Raghu Yadaganti, a specialist in social media and digital marketing, has led more than 18 workshops on digital strategies, analytics, and artificial intelligence tools for companies, educators, and entrepreneurs. Having served as a Digital Marketing Consultant for businesses in the textile, education, and real estate sectors, his experience goes beyond academics.
Experience: 18 years
Research Interest: Made important scholarly contributions in the fields of entrepreneurship, social media analytics, consumer behavior, and digital marketing & analytics. His work, which includes 22 conference presentations and more than 15 research articles published in national and international publications, examines new trends, consumer insights, and data-driven marketing tactics
- Journals & Publications: 15 publications in national and international journals
- Conference And Seminars Presented/Attended : 22 conferences attended national and international
- Workshops Conducted: 5 workshops on Entrepreneurship and 13 workshops on digital marketing
- Significant Industry Projects : 5 Projects – DST NIMAT ( Government Projects)
- Awards/Appreciation: Twice received best paper award
- Positions & Memberships In Professional Bodies: TIE Hyderbad,AIMA
Professional Memberships & Recognitions
Received recognition for his outstanding study, twice taking home the Best Paper Award for his research. He actively participates in TIE Hyderabad and AIMA, networking with business owners and leaders to promote creativity and information exchange. His EDII-Ahmedabad certifications in entrepreneurship and digital marketing further attest to his proficiency. He also holds certifications in social media management and digital marketing.
Resource person
He has given attendees practical experience in social media and paid advertising with four workshops on Facebook marketing, six on LinkedIn, and two on Google Ads. Having led three Faculty Development Programs (FDPs) on Systematic Review of Literature, he has demonstrated his experience in academia by assisting researchers in improving their methodology. In addition, he has delivered 13 workshops on digital marketing, offering insights on industry trends and techniques, and held five workshops on entrepreneurship, empowering future business leaders.