School of Arts, Management & Social Science (SAMSS)
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B.Sc. Mass Communication
Mass Communication programme will impart an understanding of Mass Communication to men and women, bearing in mind a self-motivated interdepartmental approach. The Department of Mass Communication is committed to graduating students who can make a positive and decisive contribution to the world.
Students of B.Sc. Mass Communication are to:
- Demonstrate effective speaking and listening skills for communication in personal, public and media settings.
- Demonstrate effective writing skills for communication in personal, public and different forms of media.
- Inculcate the ability to observe events, gather information, write news reports, news/press releases, report on events
- Instill the ability to understand the media critically and recognize how the media shapes and are shaped by politics, society, culture, economics and our daily lives.
The objectives of B.Sc. Mass Communication serves to:
- Prepare students to be able to recognize and analyze the mass problems in different localities and effectively design media strategies that will provide solutions to these problems.
- Enable students to use media to present a plan of action that can meet the expectations of the local people.
- Help students study and understand the role of mass media in a liberal democracy.
- Enable students to be well grounded in the science of communication and possess the capacity to develop human, social and technological modes of communication for the benefit of the community.
B.Sc. Mass Communication – 4 Years Curriculum Plan
| Sl. No | Course Code | Course Title | Units | Category | Lecture (hours) | Practical (hours) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SEMESTER 1 Level 100 | |||||||||||||||
| 1 | GST1211 | English Communication I | 2 | GST | 30 | – | |||||||||
| 2 | GST1213 | Use of Library, Study Skills and ICT | 2 | GST | 30 | – | |||||||||
| 3 | GST1215 | Nigerian People and Culture | 2 | GST | 30 | – | |||||||||
| 4 | PSY1313 | Introduction to Psychology | 3 | Core | 45 | – | |||||||||
| 5 | POL1311 | Introduction to Political Science | 3 | Core | 45 | – | |||||||||
| 6 | POL1313 | Introduction to African Politics | 3 | Core | 45 | – | |||||||||
| 7 | SOC1311 | Introduction to Sociology | 3 | Core | 45 | – | |||||||||
| 18 | 270 | – | |||||||||||||
| SEMESTER 2 Level 100 | |||||||||||||||
| 1 | GST1222 | Communication in French | 2 | GST | 30 | – | |||||||||
| 2 | GST1224 | Logical Critical Thinking & Problem Solving | 2 | GST | 30 | – | |||||||||
| 3 | GST1226 | Introduction to Entrepreneurship | 2 | GST | 30 | – | |||||||||
| 4 | ACC1322 | Research Methodology | 3 | Core | 45 | – | |||||||||
| 5 | POL1322 | Nigerian Government & Politics | 3 | Core | 45 | – | |||||||||
| 6 | PCR1322 | Peace and Conflict Resolution | 3 | Core | 45 | – | |||||||||
| 7 | MCM1322 | Introduction to Mass Communication | 3 | Required | 45 | – | |||||||||
| 8 | |||||||||||||||
| 18 | 270 | – | |||||||||||||
| SEMESTER 3 Level 200 | |||||||||||||||
| 1 | GST2211 | English Communication II | 2 | GST | 30 | – | |||||||||
| 2 | GST2213 | Leadership Skills | 2 | GST | 30 | – | |||||||||
| 3 | GST2215 | Core Life Skills & Happiness | 2 | GST | 30 | – | |||||||||
| 4 | MCM2311 | History of Nigerian Mass Media | 3 | Required | 45 | – | |||||||||
| 5 | MCM2313 | Fundametals of Journalism (Investigative, Online etc.) | 3 | Required | 45 | – | |||||||||
| 6 | MCM2315 | Feature Writing and Reporting | 3 | Required | 45 | – | |||||||||
| 7 | MCM2317 | Editing and Graphics of Communication | 3 | Required | 45 | – | |||||||||
| 8 | |||||||||||||||
| 18 | 270 | – | |||||||||||||
| SEMESTER 4 Level 200 | |||||||||||||||
| 1 | MCM2322 | Foundations of Communication Research and Editorial Writing | 3 | Required | 45 | – | |||||||||
| 2 | MCM2324 | Critical and Reviewing Writing | 3 | Required | 45 | – | |||||||||
| 3 | MCM2326 | Theories of Mass Communication and Principles of Public Relations | 3 | Required | 45 | – | |||||||||
| 4 | MCM2328 | Foundations of Broadcasting | 3 | Required | 45 | – | |||||||||
| 5 | MCM2340 | Introduction to Film, Cinema & Literature | 3 | Required | 45 | – | |||||||||
| 6 | MCM2342 | Writing for the Mass Media | 3 | Required | 45 | – | |||||||||
| 18 | 270 | – | |||||||||||||
| SEMESTER 5 Level 300 | |||||||||||||||
| 1 | MCM3699 | SIWES(Students Industrial Work Experience Scheme) / Industrial Attachment / Project | 6 | ||||||||||||
| SEMESTER 6 Level 300 | 6 | – | – | ||||||||||||
| 1 | MCM3322 | Advertising Media Planning | 3 | Required | 45 | – | |||||||||
| 2 | MCM3324 | Issues in Nigerian Mass communication Media History | 3 | Required | 45 | – | |||||||||
| 3 | MCM3326 | Science and Technology Reporting | 3 | Required | 45 | – | |||||||||
| 4 | MCM3328 | Foreign Correspondence | 3 | Required | 45 | – | |||||||||
| 5 | MCM3340 | Broadcasting management and programming | 3 | Required | 45 | – | |||||||||
| 6 | MCM3342 | Advanced and Specialized Reporting | 3 | Required | 45 | – | |||||||||
| 7 | MCM3344 | Media, Culture and Society | 3 | Required | 45 | – | |||||||||
| 21 | 315 | – | |||||||||||||
| SEMESTER 7 Level 400 | |||||||||||||||
| 1 | MCM4311 | Rural Community Newspaper | 3 | Required | 45 | – | |||||||||
| 2 | MCM4313 | Mass Media and Laws of Ethics | 3 | Required | 45 | – | |||||||||
| 3 | MCM4315 | New and Social Media | 3 | Required | 45 | – | |||||||||
| 4 | MCM4317 | Economic and social issues in advertising and PR | 3 | Required | 45 | – | |||||||||
| 5 | Elective 1 | 3 | 45 | ||||||||||||
| 6 | Elective 2 | 3 | 30 | 45 | |||||||||||
| 18 | 255 | 45 | |||||||||||||
| SEMESTER 8 Level 400 | |||||||||||||||
| 1 | Student needs to select any one of the specilization Specialization 1 : Radio & Television Specialization 2 : Photo Journalism & Film Production Specialization 3: Advertising & Public Relations | 15 | 150 | 225 | |||||||||||
| 15 | 150 | 225 | |||||||||||||
| Total Credits for Programme | 132 | 1,800 | 270 | ||||||||||||
| Project / Internship / SIWES ( Students Industrial Work Experience Scheme) | |||||||||||||||
| Course Code | Course Title | Units | Category | Lecture (hours) | Practical (hours) | ||||||||||
| MCM3699 | SIWES / Industrial Attachment / Project | 6 | – | ||||||||||||
| Options for Electives 1 & 2 | |||||||||||||||
| Course Code | Course Title | Units | Category | Lecture (hours) | Practical (hours) | ||||||||||
| MCM4319 | International and Foreign Broadcasting | 3 | Elective | 45 | – | ||||||||||
| MCM4331 | International Media & Public Relations. | 3 | Elective | 45 | – | ||||||||||
| MCM4333 | Techniques, Layout & Design in Book publishing | 3 | Elective | 45 | – | ||||||||||
| CSC3322 | Computer Graphics | 3 | Elective | 30 | 45 | ||||||||||
| Specializations | |||||||||||||||
| Course Code | Course Title | Units | Category | Lecture (hours) | Practical (hours) | ||||||||||
| Specialization 1 : Radio & Television | |||||||||||||||
| MCM4322 | Radio and Television Operation & Program Writing | 3 | Elective | 30 | 45 | ||||||||||
| MCM4324 | Radio News Reporting & Production | 3 | Elective | 30 | 45 | ||||||||||
| MCM4326 | Television Program Writing & Production | 3 | Elective | 30 | 45 | ||||||||||
| MCM4328 | Broadcasting commentary and critical writing | 3 | Elective | 30 | 45 | ||||||||||
| MCM4340 | Specialised Reporting in Radio & Television | 3 | Elective | 30 | 45 | ||||||||||
| Specialization 2 : Photo Journalism & Film Production | |||||||||||||||
| MCM4342 | Introduction to Photo Journalism | 3 | Elective | 30 | 45 | ||||||||||
| MCM4344 | Photo Editing ,Reversal film Processing / Industrial Commercial Photography | 3 | Elective | 30 | 45 | ||||||||||
| MCM4346 | Elements of the Film Production | 3 | Elective | 30 | 45 | ||||||||||
| MCM4348 | Film, Theory and Aesthetics | 3 | Elective | 30 | 45 | ||||||||||
| MCM4360 | Film Animation, Screen Writing & Production | 3 | Elective | 30 | 45 | ||||||||||
| Specialization 3 : Advertising & Public Relations | |||||||||||||||
| MCM4362 | Marketing Foundations for Advertising | 3 | Elective | 30 | 45 | ||||||||||
| MCM4364 | Writing for Public Relations | 3 | Elective | 30 | 45 | ||||||||||
| MCM4366 | Fundamentals of Media Relations | 3 | Elective | 30 | 45 | ||||||||||
| MCM4368 | Advertising Creative Strategies & Tactics | 3 | Elective | 30 | 45 | ||||||||||
| MCM4480 | Advertising & PR Research | 3 | Elective | 30 | 45 |