Skyline University Nigeria

School of Arts, Management & Social Science (SAMSS)​

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B.Sc. Mass Communication

Journalism and Mass Communication programme will impart an understanding of Mass Communication to men and women, bearing in mind a self-motivated interdepartmental approach. The Department of Mass Communication is committed to graduating students who can make a positive and decisive contribution to the world.

  • To demonstrate effective speaking and listening skills for communication in personal, public and media settings.
  • To demonstrate effective writing skills for communication in personal, public and different forms of media.
  • To inculcate the ability to observe events, gather information, write news reports, news/press releases, report on events and edit other people’s writings.
  • To instill the ability to understand the media critically and recognize how the media shapes and are shaped by politics, society, culture, economics and our daily lives.
  • To demonstrate the ability to recognize the power of persuasion and the ethical responsibilities of communicators in communication at all levels.
  • To demonstrate an understanding of the role of communication in fostering interaction and interdependence across gender, race and culture.
  • To inspire the ability to apply communication theories to analyze contemporary problems.
  • To demonstrate an understanding of the history, development, and practice of print media, electronic media and news media.
  • To prepare students to be able to recognize and analyze the mass problems in different localities and effectively design media strategies that will provide solutions to these problems.
  • To enable students to use media to present a plan of action that can meet the expectations of the local people.
  • To help students study and understand the role of mass media in a liberal democracy.
  • To enable students get well grounded in the science of communication and possess the capacity to develop human, social and technological modes of communication for the benefit of the community.
  • To produce graduates with the required technical competence who will apply a creative and critical approach to the exercise of media professions.

B. Sc. Mass Communication  – 4 YEAR Curriculam Plan

Sl. NoCourse CodeCourse TitleUnitsCategoryLecture (hours)Practical (hours)
SEMESTER 1 Level 100
1GST1211English Communication I2GST30
2GST1213Use of Library, Study Skills and ICT2GST30
3GST1215Nigerian People and Culture2GST30
4PSY1313Introduction to Psychology3Core45
5POL1311Introduction to Political Science3Core45
6POL1313Introduction to African Politics3Core45
7SOC1311Introduction to Sociology3Core45
18270
SEMESTER 2 Level 100
1GST1222Communication in French2GST30
2GST1224Logical Critical Thinking & Problem Solving2GST30
3GST1226Introduction to Entrepreneurship2GST30
4ACC1322Research Methodology3Core45
5POL1322Nigerian Government & Politics3Core45
6PCR1322Peace and Conflict Resolution3Core45
7MCM1322Introduction to Mass Communication3Required45
8
18270
SEMESTER 3 Level 200
1GST2211English Communication II2GST30
2GST2213Leadership Skills2GST30
3GST2215Core Life Skills & Happiness2GST30
4MCM2311History of Nigerian Mass Media3Required45
5MCM2313Fundametals of Journalism (Investigative, Online etc.)3Required45
6MCM2315Feature Writing and Reporting3Required45
7MCM2317Editing and Graphics of Communication3Required45
8
18270
SEMESTER 4 Level 200
1MCM2322Foundations of Communication Research and Editorial Writing3Required45
2MCM2324Critical and Reviewing Writing3Required45
3MCM2326Theories of Mass Communication and Principles of Public Relations3Required45
4MCM2328Foundations of Broadcasting3Required45
5MCM2340Introduction to Film, Cinema & Literature3Required45
6MCM2342Writing for the Mass Media3Required45
18270
SEMESTER 5 Level 300
1MCM3699SIWES(Students Industrial Work Experience Scheme) / Industrial Attachment / Project6
SEMESTER 6 Level 3006
1MCM3322Advertising Media Planning3Required45
2MCM3324Issues in Nigerian Mass communication Media History3Required45
3MCM3326Science and Technology Reporting3Required45
4MCM3328Foreign Correspondence3Required45
5MCM3340Broadcasting management and programming3Required45
6MCM3342Advanced and Specialized Reporting3Required45
7MCM3344Media, Culture and Society3Required45
21315
SEMESTER 7 Level 400
1MCM4311Rural Community Newspaper3Required45
2MCM4313Mass Media and Laws of Ethics3Required45
3MCM4315New and Social Media3Required45
4MCM4317Economic and social issues in advertising and PR3Required45
5Elective 1345
6Elective 233045
1825545
SEMESTER 8 Level 400
1Student needs to select any one of the specilization

Specialization 1 : Radio & Television
Specialization

2 : Photo Journalism & Film Production Specialization

3: Advertising & Public Relations
15150225
15150225
Total Credits for Programme1321,800270
Project / Internship / SIWES ( Students Industrial Work Experience Scheme)
Course CodeCourse TitleUnitsCategoryLecture (hours)Practical (hours)
MCM3699SIWES / Industrial Attachment / Project6
Options for Electives 1 & 2
Course CodeCourse TitleUnitsCategoryLecture (hours)Practical (hours)
MCM4319International and Foreign Broadcasting3Elective45
MCM4331International Media & Public Relations.3Elective45
MCM4333Techniques, Layout & Design in Book publishing3Elective45
CSC3322Computer Graphics3Elective3045
Specializations
Course CodeCourse TitleUnitsCategoryLecture (hours)Practical (hours)
Specialization 1 : Radio & Television
MCM4322Radio and Television Operation & Program Writing3Elective3045
MCM4324Radio News Reporting & Production3Elective3045
MCM4326Television Program Writing & Production3Elective3045
MCM4328Broadcasting commentary and critical writing3Elective3045
MCM4340Specialised Reporting in Radio & Television3Elective3045
Specialization 2 : Photo Journalism & Film Production
MCM4342Introduction to Photo Journalism3Elective3045
MCM4344Photo Editing ,Reversal film Processing / Industrial Commercial Photography3Elective3045
MCM4346Elements of the Film Production3Elective3045
MCM4348Film, Theory and Aesthetics3Elective3045
MCM4360Film Animation, Screen Writing & Production3Elective3045
Specialization 3 : Advertising & Public Relations
MCM4362Marketing Foundations for Advertising3Elective3045
MCM4364Writing for Public Relations3Elective3045
MCM4366Fundamentals of Media Relations3Elective3045
MCM4368Advertising Creative Strategies & Tactics3Elective3045
MCM4480Advertising & PR Research3Elective3045