School of Arts, Management & Social Science (SAMSS)
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B.Sc. Mass Communication
Journalism and Mass Communication programme will impart an understanding of Mass Communication to men and women, bearing in mind a self-motivated interdepartmental approach. The Department of Mass Communication is committed to graduating students who can make a positive and decisive contribution to the world.
- To demonstrate effective speaking and listening skills for communication in personal, public and media settings.
- To demonstrate effective writing skills for communication in personal, public and different forms of media.
- To inculcate the ability to observe events, gather information, write news reports, news/press releases, report on events and edit other people’s writings.
- To instill the ability to understand the media critically and recognize how the media shapes and are shaped by politics, society, culture, economics and our daily lives.
- To demonstrate the ability to recognize the power of persuasion and the ethical responsibilities of communicators in communication at all levels.
- To demonstrate an understanding of the role of communication in fostering interaction and interdependence across gender, race and culture.
- To inspire the ability to apply communication theories to analyze contemporary problems.
- To demonstrate an understanding of the history, development, and practice of print media, electronic media and news media.
- To prepare students to be able to recognize and analyze the mass problems in different localities and effectively design media strategies that will provide solutions to these problems.
- To enable students to use media to present a plan of action that can meet the expectations of the local people.
- To help students study and understand the role of mass media in a liberal democracy.
- To enable students get well grounded in the science of communication and possess the capacity to develop human, social and technological modes of communication for the benefit of the community.
- To produce graduates with the required technical competence who will apply a creative and critical approach to the exercise of media professions.
B.Sc. Mass Communication – 4 Years Curriculum Plan
| Sl. No | Course Code | Course Title | Units | Category | Lecture (hours) | Practical (hours) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SEMESTER 1 Level 100 | |||||||||||||||
| 1 | GST1211 | English Communication I | 2 | GST | 30 | – | |||||||||
| 2 | GST1213 | Use of Library, Study Skills and ICT | 2 | GST | 30 | – | |||||||||
| 3 | GST1215 | Nigerian People and Culture | 2 | GST | 30 | – | |||||||||
| 4 | PSY1313 | Introduction to Psychology | 3 | Core | 45 | – | |||||||||
| 5 | POL1311 | Introduction to Political Science | 3 | Core | 45 | – | |||||||||
| 6 | POL1313 | Introduction to African Politics | 3 | Core | 45 | – | |||||||||
| 7 | SOC1311 | Introduction to Sociology | 3 | Core | 45 | – | |||||||||
| 18 | 270 | – | |||||||||||||
| SEMESTER 2 Level 100 | |||||||||||||||
| 1 | GST1222 | Communication in French | 2 | GST | 30 | – | |||||||||
| 2 | GST1224 | Logical Critical Thinking & Problem Solving | 2 | GST | 30 | – | |||||||||
| 3 | GST1226 | Introduction to Entrepreneurship | 2 | GST | 30 | – | |||||||||
| 4 | ACC1322 | Research Methodology | 3 | Core | 45 | – | |||||||||
| 5 | POL1322 | Nigerian Government & Politics | 3 | Core | 45 | – | |||||||||
| 6 | PCR1322 | Peace and Conflict Resolution | 3 | Core | 45 | – | |||||||||
| 7 | MCM1322 | Introduction to Mass Communication | 3 | Required | 45 | – | |||||||||
| 8 | |||||||||||||||
| 18 | 270 | – | |||||||||||||
| SEMESTER 3 Level 200 | |||||||||||||||
| 1 | GST2211 | English Communication II | 2 | GST | 30 | – | |||||||||
| 2 | GST2213 | Leadership Skills | 2 | GST | 30 | – | |||||||||
| 3 | GST2215 | Core Life Skills & Happiness | 2 | GST | 30 | – | |||||||||
| 4 | MCM2311 | History of Nigerian Mass Media | 3 | Required | 45 | – | |||||||||
| 5 | MCM2313 | Fundametals of Journalism (Investigative, Online etc.) | 3 | Required | 45 | – | |||||||||
| 6 | MCM2315 | Feature Writing and Reporting | 3 | Required | 45 | – | |||||||||
| 7 | MCM2317 | Editing and Graphics of Communication | 3 | Required | 45 | – | |||||||||
| 8 | |||||||||||||||
| 18 | 270 | – | |||||||||||||
| SEMESTER 4 Level 200 | |||||||||||||||
| 1 | MCM2322 | Foundations of Communication Research and Editorial Writing | 3 | Required | 45 | – | |||||||||
| 2 | MCM2324 | Critical and Reviewing Writing | 3 | Required | 45 | – | |||||||||
| 3 | MCM2326 | Theories of Mass Communication and Principles of Public Relations | 3 | Required | 45 | – | |||||||||
| 4 | MCM2328 | Foundations of Broadcasting | 3 | Required | 45 | – | |||||||||
| 5 | MCM2340 | Introduction to Film, Cinema & Literature | 3 | Required | 45 | – | |||||||||
| 6 | MCM2342 | Writing for the Mass Media | 3 | Required | 45 | – | |||||||||
| 18 | 270 | – | |||||||||||||
| SEMESTER 5 Level 300 | |||||||||||||||
| 1 | MCM3699 | SIWES(Students Industrial Work Experience Scheme) / Industrial Attachment / Project | 6 | ||||||||||||
| SEMESTER 6 Level 300 | 6 | – | – | ||||||||||||
| 1 | MCM3322 | Advertising Media Planning | 3 | Required | 45 | – | |||||||||
| 2 | MCM3324 | Issues in Nigerian Mass communication Media History | 3 | Required | 45 | – | |||||||||
| 3 | MCM3326 | Science and Technology Reporting | 3 | Required | 45 | – | |||||||||
| 4 | MCM3328 | Foreign Correspondence | 3 | Required | 45 | – | |||||||||
| 5 | MCM3340 | Broadcasting management and programming | 3 | Required | 45 | – | |||||||||
| 6 | MCM3342 | Advanced and Specialized Reporting | 3 | Required | 45 | – | |||||||||
| 7 | MCM3344 | Media, Culture and Society | 3 | Required | 45 | – | |||||||||
| 21 | 315 | – | |||||||||||||
| SEMESTER 7 Level 400 | |||||||||||||||
| 1 | MCM4311 | Rural Community Newspaper | 3 | Required | 45 | – | |||||||||
| 2 | MCM4313 | Mass Media and Laws of Ethics | 3 | Required | 45 | – | |||||||||
| 3 | MCM4315 | New and Social Media | 3 | Required | 45 | – | |||||||||
| 4 | MCM4317 | Economic and social issues in advertising and PR | 3 | Required | 45 | – | |||||||||
| 5 | Elective 1 | 3 | 45 | ||||||||||||
| 6 | Elective 2 | 3 | 30 | 45 | |||||||||||
| 18 | 255 | 45 | |||||||||||||
| SEMESTER 8 Level 400 | |||||||||||||||
| 1 | Student needs to select any one of the specilization Specialization 1 : Radio & Television Specialization 2 : Photo Journalism & Film Production Specialization 3: Advertising & Public Relations | 15 | 150 | 225 | |||||||||||
| 15 | 150 | 225 | |||||||||||||
| Total Credits for Programme | 132 | 1,800 | 270 | ||||||||||||
| Project / Internship / SIWES ( Students Industrial Work Experience Scheme) | |||||||||||||||
| Course Code | Course Title | Units | Category | Lecture (hours) | Practical (hours) | ||||||||||
| MCM3699 | SIWES / Industrial Attachment / Project | 6 | – | ||||||||||||
| Options for Electives 1 & 2 | |||||||||||||||
| Course Code | Course Title | Units | Category | Lecture (hours) | Practical (hours) | ||||||||||
| MCM4319 | International and Foreign Broadcasting | 3 | Elective | 45 | – | ||||||||||
| MCM4331 | International Media & Public Relations. | 3 | Elective | 45 | – | ||||||||||
| MCM4333 | Techniques, Layout & Design in Book publishing | 3 | Elective | 45 | – | ||||||||||
| CSC3322 | Computer Graphics | 3 | Elective | 30 | 45 | ||||||||||
| Specializations | |||||||||||||||
| Course Code | Course Title | Units | Category | Lecture (hours) | Practical (hours) | ||||||||||
| Specialization 1 : Radio & Television | |||||||||||||||
| MCM4322 | Radio and Television Operation & Program Writing | 3 | Elective | 30 | 45 | ||||||||||
| MCM4324 | Radio News Reporting & Production | 3 | Elective | 30 | 45 | ||||||||||
| MCM4326 | Television Program Writing & Production | 3 | Elective | 30 | 45 | ||||||||||
| MCM4328 | Broadcasting commentary and critical writing | 3 | Elective | 30 | 45 | ||||||||||
| MCM4340 | Specialised Reporting in Radio & Television | 3 | Elective | 30 | 45 | ||||||||||
| Specialization 2 : Photo Journalism & Film Production | |||||||||||||||
| MCM4342 | Introduction to Photo Journalism | 3 | Elective | 30 | 45 | ||||||||||
| MCM4344 | Photo Editing ,Reversal film Processing / Industrial Commercial Photography | 3 | Elective | 30 | 45 | ||||||||||
| MCM4346 | Elements of the Film Production | 3 | Elective | 30 | 45 | ||||||||||
| MCM4348 | Film, Theory and Aesthetics | 3 | Elective | 30 | 45 | ||||||||||
| MCM4360 | Film Animation, Screen Writing & Production | 3 | Elective | 30 | 45 | ||||||||||
| Specialization 3 : Advertising & Public Relations | |||||||||||||||
| MCM4362 | Marketing Foundations for Advertising | 3 | Elective | 30 | 45 | ||||||||||
| MCM4364 | Writing for Public Relations | 3 | Elective | 30 | 45 | ||||||||||
| MCM4366 | Fundamentals of Media Relations | 3 | Elective | 30 | 45 | ||||||||||
| MCM4368 | Advertising Creative Strategies & Tactics | 3 | Elective | 30 | 45 | ||||||||||
| MCM4480 | Advertising & PR Research | 3 | Elective | 30 | 45 |