In line with its continued commitment to building knowledge and skills-based education that enriches the development of youth in Nigeria, Skyline University Nigeria, the first private university in Kano has engaged leading minds in the entertainment and media industry as influencers for the university for one year. These young and aspiring entertainers include Sadiq Sani Sadiq and Amal Umar, both Nigerian film actors and Kannywood artistes.
The goal of engaging entertainers as influencers was to transfer the positive image and characteristics of celebrities onto the university brand, aligned with the goals and values of the university, to regularly make social media posts about students experience, produce videos that promote their experience in Skyline University Nigeria as well as a ton of positive comments about the university, which will, in turn, encouraged enthusiasts students to make informed decisions when navigating the converging lines of the admission process in the university.
While the opportunity for influencers in the university may have increased in the past months to include student’s/alumni ambassador, it was reported that in 2019, the university appointed Nigeria’s Super Eagles Captain, Ahmed Musa, as first Brand Ambassador to embody the corporate identity in appearance, values and ethics as well as promote school sports and represent the university in a variety of sports events.
The Vice-Chancellor of Skyline University Nigeria, Professor Sudhakar Kota, while making a statement on the engagement of the influencers, stated that the university has come a long way, with a purpose to drive academic excellence, translated to value offering for the students' community. “We will like this transformation to happen amongst the youth in Nigeria” The V.C stated.