INTRODUCTION
The Media and Communication Department (MCD) handles media-related activities and transmits constant communication to relevant audiences. The Department is committed to strengthening the university’s image and increasing brand awareness nationally, regionally, and internationally. It primarily plays a key role in disseminating and communicating the university’s message to both internal and external audience. The department is divided into three functions: Content Management, Designing, and Social Media Optimization (SMO)/Search Engine Optimization (SEO).
GOALS
- To represent Skyline University Nigeria with a positive image in all channels locally and internationally.
- To Create Content as required by the concerned department and convey these contents internally and externally.
- To create a positive branding image offline and online.
- To plan and manage the Digital and Online Marketing for SUN.
- To monitor and report articles posted on the Knowledge updates section.
- To maintain media relation with press contacts/journalists, print and online media agencies.
POLICY AND PROCEDURES
A. INTEGRITY POLICY
SUN policy is to ensure any material released for the internal and external communities shall be authenticated, verified and meets the integrity requirements. This information placed on public media reflects the image of the University. Therefore utmost care needs to be taken before releasing such information. It is also important to ensure that any image, content and the language should not conflict with the social and legal framework of Nigeria.
This policy applies to all promotional material released by marketing departments such as brochures and catalogues, exhibition material, advertisements, press releases, and write-ups. All information emerging out of the events, activities, achievements and development information that needs to be placed on various public channels selected by the University should be verified for its authenticity and approved by the responsible person of the respective departments.
B. PRIVACY POLICY
It should be ensured that no information which is in breach of the privacy of any individual stakeholder of SUN such as student, faculty, staff, officials and alumni shall be placed on the public channels unless it is approved by the person in question and the Vice-Chancellor (VC).
C. ARTICLE PUBLISHING POLICY
MCD coordinates with the faculty and the publisher for getting the article published submitted by the faculty/staff of SUN. The responsibility of finalizing the articles rests with the faculty/staff member. MCD facilitate in formatting and coordinating with the publisher.
All the articles and website material must be submitted to MCD at least 2 days in advance. The submitted material will be sent for review to the expert of the subject and will be finally approved by the HQA before publishing. The content of the subject must be original and may be related to the events taken place in the SUN or articles that are written in a scholarly format and must not have been plagiarized; if the material is referred, it must be duly referenced.
D. PUBLICATION POLICY
This policy sets forth the criteria for selection, evaluation, and publication of news material in the media—newspapers, magazines or TV channels. The MCD on receiving the information from various departments and chairs of the committees prepares the content for the media to be released before or after the event. Report the changes in the daily or the weekly report.
SERVICES PROVIDED
A. CONTENT MANAGEMENT
Content development means to prepare write-ups of any event happening inside the Skyline premises or outside which is associated with SUN. The content will be collected from various sources like the various committees for Public Relations (PR’s), faculty members and department heads. Special articles are to be collected from the faculty members or outside experts.
B. DESIGN MANAGEMENT
Content development means to prepare write-ups of any event happening inside the Skyline premises or outside which is associated with SUN. The content will be collected from various sources like the various committees for PR’s, faculty members and department heads. Special articles are to be collected from the faculty members or outside experts.
C. WEBSITE MANAGEMENT
Website management is the maintenance and updating of the contents of the Website (as the technical structure is outsourced). MCD coordinates with various departments for the collection of content required for the website thereby supporting the development process. The department reviews the website design and provides necessary action to improve the user-friendliness as well as the look and feel of the website. The department also ensures that the design and structure of the website are in line with market requirements. The department also provides the necessary inputs for the website content finalization to facilitate SEO.
D. SEARCH ENGINE OPTIMIZATION (SEO)
“Search engine optimization is a methodology of strategies used to increase the number of visitors to our SUN website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines.”
E. PORTAL MANAGEMENT
MCD coordinates with various departments for the collection of content required for the portal. The contents uploaded on the portal include institutional calendars, online forms, and policies which are accessible only to University students, faculty and staff members through an authenticated login ID and password.
F. FAQ’S INTRODUCTION
The MCD is responsible for managing the FAQ section on the website and portal. The department coordinates with various departments to provide FAQS related to their respective departments. The internal FAQs address the queries of current students, faculty and staff members while the external FAQs are helpful to prospective students, agencies or other organizations in finding more information about the University.
FAQs
Q: Is there a platform for student’s blog? How can students contribute to the platform?
A: There is a platform for student’s blog. Kindly visit the Media and Communications Department of the University for Details.
Q: What are the social media platforms available at SUN?
A: The social media platforms available at SUN are: @skylineuniversityng for Facebook and instagram. Twitter@skylineunigeria for twitter and linkedin.com/skylineuniversitynigeria for linkedin.
Q: Can I create a logo for a student’s cub/department?
A: Secondary logos are not permitted. The brand identity and strength lie in the Skyline University Nigeria. For assistance on your graphics design needs, request a meeting with the university Graphics designer
Q: I need photos of the campus for a project for my department. Where can I access campus photos?
A: Approach the MCD to request such photos
Q: A Member of the MCD has contacted me for the first time on video interview. How should I respond?
A: If you received a call or request from a member of the MCD, you can refer such interview to your students’ service adviser before setting up any of such interviews
Q: What action is required to get my story on the blog?
A: We will ensure your stories reach appropriate media outlets. The first essential step is contacting the MCD
Q: How will I know if my story was published by the MCD?
A: it will be published on the SUN website and shared on all social media platforms.